Ditch the Chaos: Our Secret to Getting Your Ducks in a Row!

Sup gang,

Life at South Coast Drifters has always been a thrilling ride, blending the raw energy of late-night creative sessions, the spirit of adventure, those existential curveballs, and the inevitable moments of introspection that come with pushing ones boundaries. Recently, we found ourselves at a crossroads, grappling with the all-too-familiar challenge of keeping our f#cking ducks in a row amidst a whirlwind of ideas and aspirations. Our to-do lists were endless, but our sense of direction? Not so much. Procrastination wasn't just a hurdle; it was becoming our norm.

My challenge lies in the fact that my motivation and mindset fluctuate throughout the day, making it difficult for me to keep my ducks in a row.
— Stevo Head Drifter

This realization sparked a transformation. Drawing inspiration from the understanding that even a plane off course can correct its path with continuous adjustments, we recognized the power of drifting—not as a lack of focus, but as an opportunity to realign and propel forward with renewed purpose. It was this shift in perspective that led us to develop the NSW model, a simple yet revolutionary framework designed to cut through the noise, prioritize our actions, keeping it dialled in, and drive the construction of this brand with laser focus.

Unpacking the NSW Bag

Imagine this: a late-night chat, deep into a bottle of the good stuff, and bam—the NSW (Needs, Shoulds, Wants) model is born. Far from your grandma's to-do list, it's our way of cutting through life's clutter, ensuring we end each day with a smirk, playing life's game on our terms.

  • Needs: The absolute must-dos. That looming deadline? Needs. Keeping the lights on? Yep, Needs. They're the backbone of our daily hustle.

  • Shoulds: Here's where growth happens. That gym session you've been dodging? Should. That side project gathering dust? Also, Should. These tasks stretch us beyond the comfort zone, aligning with our broader goals and the best versions of ourselves.

  • Wants: The flavor in our day. Those impromptu adventures, binge-watching marathons, and yes, those dive bar escapades. Wants keep the fire burning bright.

Here’s our current NSW 2024 for Drifters. Excuse any horrific spelling mistakes

We should always ask ourselves, ‘How are we going to move the needle today?
— Stevo

Why bother? Because no one wants to be a busy fool, progress is about moving the needle.
In the constant ebb and flow of daily life, where immediate needs and desires often overshadow everything else, it’s crucial to hone in on the tasks that truly move the needle. The "Shoulds"—those endeavors that might not demand immediate action but are pivotal for long-term fulfillment and success—are frequently the ones we neglect. These are the endeavors that push us beyond our comfort zones, fostering personal and professional development that pays dividends in the future. While easily overlooked amidst more urgent "Needs" or appealing "Wants," prioritizing "Shoulds" is vital. They are the linchpins of meaningful progress, the subtle yet powerful forces that steer us toward our aspirations. Focusing on these tasks ensures that every effort contributes to a broader, more impactful journey, moving the needle in ways that not only enrich our lives today but pave the way for enduring achievements.



From Drifters to Dynamos

Ever catch yourself drifting aimlessly, wondering if you're actually navigating life or just along for the ride? The NSW model grabs life by the horns, steering with purpose and intention.

What Would This Look Like If It Were Easy?
— Time Ferris

Keeping It Real

How do we stay on track? Lay out your Needs, Shoulds, and Wants. Be brutally honest about where each task falls. Then, prioritize like a boss—Needs keep your world on its axis, Shoulds propel you forward, and Wants? They're the well-deserved cherry on top.

So how do we manage to f#ck this up for our selves then?
— Stevo

Here's why it clicks for me—I've spent too long trading Wants for Shoulds, living that 'entitled little shit' life. Looking back, those indulgences cost me, sidelining what truly matters now: fitness, skills, building my brand.

The Trade-Off & delaying gratification

Every choice comes with its price tag. Thinking of swapping a Should for a Want? Pause and consider—how will you feel about this choice tomorrow? It's all about striking that perfect balance.
—Is the trade I’m about to do, going to Betray me? Is it worth it right now? or is there a better time for this?

Example of a Good Trade:

"I need to work + I should hit the gym = Earning that chill beer with friends."

Example of a Poorly Timed Trade:

"I need to work + I want beers in the sun with friends = Nursing a hangover the next day."

Been there, done that, and yeah, it comes with a cost. It's those "f#ck it" moments that add up, leaving you wondering how you got this far and at what expense.

Wrong trade = Drifting off course, choose wisely

Riding It Out with South Coast Drifters

Here's the lowdown: the NSW model isn't just about getting through your to-do list. It's about fully embracing life, with purpose, passion, and yes, a dash of daring. It's for the dreamers, the creators, the drifters who make every day count.

Feeling adrift in the chaos of choices? Let the NSW model be your guide. It's more than a framework; it's a lifestyle. Dive in, and let it steer you through the highs, the lows, and everything in between. With the NSW model, you're not just surviving; you're thriving.

So, next time you find yourself pondering your next move, remember: discipline, consistency, and the art of delaying gratification are your best bets for making those Shoulds pay off.

BONUS LIFE HACK = Complete your NSW list the night before

Give it a whirl and hit us back with how it goes. Welcome to the tribe—let's move the needle.

Stevo

steve madden